What is this training video going to be about?.In your introduction, focus on answering these two questions: Make your introduction as concise as possible, ideally no longer than 5-10 seconds. They are a new interesting visual element to focus on but repeat the message to reinforce learning. Reinforce and complement your message with graphic elements within the video. If you're using AI avatars to create training videos, you can mimic different camera angles using this technique:Īvatar Angles 4. Zooming in, zooming out, and moving the subject slightly to the left or to the right is an easy way to keep viewers engaged. The text can contain useful supplemental information or links to other interesting content in case they do lose interest in the video. If the learner's attention does shift from the video, make sure that the content outside the video frame is useful and related to the content of the training video. Show related text content outside the video frame Just make sure that the elements aren't too distracting - you still want the viewer to pay attention to the audio.

Visual elements other than the speaker can give users somewhere to divert their gaze without fully switching off from the video itself. To expand on that, here are a few things you can do to increase engagement: 1. The short answer - change up the visuals. The study was expanded in 2017 to analyze how we can increase viewer engagement in a talking head video. In a 24-second long video excerpt, viewers' attention didn't stay on the talking head for very long - it diverted to other objects in the video frame and outside the frame as well. This is backed by research from the Nielsen Norman Group, which in 2005 did an eye-tracking study to measure viewer engagement with talking head videos online. Monotone visuals aren't the best for learner engagement - lack of visual variety leads to boredom and zoning out. While talking head videos are certainly engaging, too much of a good thing isn't. at the end of the video to recap and make the call-to-action more impactful.when outlining key points/takeaways to reinforce learning.at the beginning of the video to tell the learners what the video is about.The above 2014 research paper suggests showing talking heads at key moments throughout the video.įor training videos specifically, we recommend using a talking head Where should you add talking heads in a training video?

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